How to Build a Landing Page That Drives Mobile App Downloads
A mobile app landing page has one job: convince visitors to download. But most app landing pages just describe features. Here's how to build one that actually drives installs.
Show the App in Action
The hero section must include a mockup of the app on a real phone screen — not a flat icon. Show the most compelling screen, not the login screen. A short screen recording (15-30 seconds, no audio) in the hero section dramatically increases time on page and download intent.
App Store Social Proof on Your Website
Pull your best App Store and Google Play reviews to display on your landing page. Show your rating (if it's 4.5+). Display download count if it's impressive ("500,000+ downloads"). These signals transfer trust from the app stores to your landing page.
See How Your Landing Page Performs
Racoonn shows you real visitor behavior — heatmaps, session recordings, and conversion insights — so you know exactly what to fix.
Test My Landing Page Free →Measure What Happens Before the Download Click
Most teams only track App Store redirects. But understanding what happens before that click tells you where to improve. Use behavior analytics to see whether visitors engage with your screenshots, read your review section, or click the download button immediately.
Frequently Asked Questions
Should my app have a separate landing page from the App Store listing?
Yes. A landing page gives you full control over messaging, design, and tracking. App Store pages are limited in customization. Use landing pages for paid ads and owned channels, drive from there to the app store.
What CTA should a mobile app landing page use?
"Download on the App Store" and "Get it on Google Play" with the official badge images. These are widely recognized and convert better than custom button designs.
How do I drive traffic to my app landing page?
Paid social (Meta, TikTok) for consumer apps, paid search (Google) for utility apps, content marketing and SEO for long-term organic growth.