Landing Page Footer: Help or Hurt for Conversion?
The landing page footer is a surprisingly contentious topic in conversion optimization. Some experts say remove it completely. Others say use it strategically. Here's what the data shows.
Why Minimal Footers Convert Better
Traditional website footers are conversion killers on landing pages. Why: navigation links give users exits before they convert, social media links send traffic away permanently, and too many options create decision paralysis. Landing pages with minimal or no navigation footers consistently outperform full-footer versions.
What to Include in a Landing Page Footer
Keep only what's legally required or trust-critical: Privacy Policy and Terms links (required for GDPR/CCPA compliance), copyright notice, and optionally your company logo and one-line description. If you have strong trust signals (SOC2, GDPR badges), include them here.
See How Your Landing Page Performs
Racoonn shows you real visitor behavior — heatmaps, session recordings, and conversion insights — so you know exactly what to fix.
Test My Landing Page Free →Test Your Footer Against No Footer
The easiest test: hide your footer nav links and measure whether conversion rate improves. In most cases it does. Use behavior analytics to see whether visitors are clicking footer links before the page bounces — that data tells you what links (if any) are serving a useful purpose.
Frequently Asked Questions
Should a landing page have navigation?
No — for maximum conversion. Remove top navigation and footer links on dedicated landing pages. Every link is an exit. Keep only your logo (non-clickable or linked back to the page) and your CTA.
Is it bad to have no footer on a landing page?
Not for conversion. But you legally need Privacy Policy and Terms links if you're collecting data. Include these as small text links at the very bottom without making them prominent.
Should my landing page footer have a CTA?
Yes — a bottom-of-page CTA is one of the highest-converting positions for visitors who've scrolled all the way down. Include a simple CTA at the bottom even if you remove all other footer links.