Above the Fold: What Actually Belongs in Your Hero Section
"Above the fold" — the content visible without scrolling — is the most valuable real estate on your landing page. What you put there determines whether visitors stay or leave. Here's what belongs there.
The Essential Above-the-Fold Elements
Every high-converting hero section contains: (1) A clear, outcome-focused headline (what do visitors get?). (2) A supporting subheadline (how do you deliver it?). (3) One primary CTA button (don't give visitors two competing actions). (4) One trust signal (user count, star rating, or a recognizable customer logo). (5) A visual that shows your product or its result.
What to Remove from Above the Fold
Remove: navigation menus with too many items (decision paralysis), multiple competing CTAs ("Sign Up" AND "Watch Demo" AND "Learn More"), lengthy copy blocks that push the CTA below fold, stock photos that don't show your product or audience, and auto-playing videos with sound.
See How Your Landing Page Performs
Racoonn shows you real visitor behavior — heatmaps, session recordings, and conversion insights — so you know exactly what to fix.
Test My Landing Page Free →Test Your Hero With Real Users
What looks clean in Figma may confuse real visitors. Run a 5-second test: show 5 people your hero for 5 seconds, then ask what the product does and who it's for. If they can't answer both questions, your above-the-fold content needs work. Use behavior analytics to validate what you learn.
Frequently Asked Questions
What is above the fold on a website?
The content visible on screen without scrolling, immediately after the page loads. On desktop, typically the top 600-700px of the page. On mobile, typically 500-600px. Every visitor sees it; below-the-fold content is only seen if they scroll.
Should I put my CTA above the fold?
Yes — always have at least one CTA visible without scrolling. This doesn't mean visitors will click it immediately, but it anchors the action you want them to take before they read anything else.
How do I know if my above-the-fold content is working?
Track scroll depth (if visitors don't scroll past the fold, your headline didn't engage them) and CTA click rate from the hero section specifically. Heatmaps show where attention concentrates on your hero section.